As the name states, this product’s target audience are senior citizens. Another important selling point is that the holidays offered are partially subsidized. So we had to find a tone of voice that wold successfully communi- cate all these advantages to this kind of public, famous for the attention it pays to detais.

Sensuality is the first thing that the brand Dana Savuica must convey. This was the concept behind the communi- cation campaign that surrounded the perfume she launched at the beginning of 2011. The packaging for the product was supposed to speak in a classical manner about the maturity and the self-confidence of a femme fatale.

The challenge was to introduce the human touch into the identity of a company that operates in the field of industrial equipment. Our solution was to complete the logo with a cute anthropomorphic trio. Each one of the three characters represents an important category of products from the portfolio of Brett Motors.

For men who care a lot about the way they look, Trends by Adina Buzatu means outfits that express their personality, exclusive brands and professional style tips. These were the concepts which needed to be communicated through an elegant visual identity.

The new website of the Romanian Chamber of Commerce and Industry (CCIR) is a strong communicational platform, where each of the Chamber’s audiences: business people, chambers of commerce from Romania's counties, bilateral chambers of commerce, NGOs and members of the press, can easily find the relevant information.