Senior Voyage

Senior Voyage is an ambitious product aimed at tourists aged 55 and over. Thanks to some subsidies offered by the hosting countries in order to boost tourism, this brand's tourist packages are able to provide excellent value for money. Senior Voyage proposes a wide range of destinations from the Mediterranean coast of Spain to Cyprus or the Bulgarian seaside. The accommodation comprises 3 star and 4 star hotels.

The programmes included in Senior Voyage are not scheduled during peak season, allowing the senior customers to have the peace and quite they need. The tourist packages are tailor-made for the target audience: travelers can choose to remain in the peaceful atmosphere of the resort they are staying in, or they can take full advantage of a number of optional trips offered.

The symbol that occupies the center of the entire visual identity, the tree, is a metaphor for serene and carefree twilight years. The irregular lines that cross the head of the tree which mimic the parallels and meridians of the geographic globe suggest the universe of tourism. These lines become the essence of a flexible visual system which consistently transmits the identity of the product that Senior Voyage is.


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