Challenge

Dana Săvuică, successful Romanian model during the 90s, evokes in every Romanian images of sensuality and seduction. This was the main idea behind the communication campaign created for the launch of her own brand of perfume at the beginning of 2011.

The brief for the package was to place the perfume in the realm of sensuality, and at the same time to suggest the maturity and self-confidence that characterise every femme fatale. Furthermore, this entire concept needed to be transmitted in a classical manner.